I worked as a UX/UI designer and developer on this project as a UX/UI Consultant.
I Collaborated with team members to enhance UI on company website and CRM application and made HTML and CSS updates via Joomla & Github.
Problem statement
Conduct a UX/UI review of Booksters website and application.
Product goals
Conduct a UX/UI review of Booksters website and application.
Solution
Participate in regular strategic meetings to discuss software improvements and user pain points.
Research
Conduct a UX/UI review of Booksters website and application.
Problem
Conduct a UX/UI review of Booksters website and application.
Solution
Participate in regular strategic meetings to discuss software improvements and user pain points.
Competitive Analysis
Conduct a UX/UI review of Booksters website and application.
Problem
Conduct a UX/UI review of Booksters website and application.
Solution
Participate in regular strategic meetings to discuss software improvements and user pain points.
User Research
Working with the companies in-house CMS was challenging as they had a very specific and unique file structure incorporated into Joomla.
Often changes would be required to be made twice on Joomla and then pushed through to Github which could at times seem long winded. Once I got used to the unique set-up things then became more seamless.
Insights & Analysis
Research
Discovering user goals for the project was the initial priority and I was able to reach out to some of their existing clients to discuss pain points and potential improvements.
Design
I created solutions to the problems based on user research.
I designed wireframes and discussed with the CEO and Marketing lead.
Develop
Once my designs were approved I worked on developing the changes in HTML, CSS & Javascript.
Final solution & designs
Challenges
Page loading speed was an issue on this website. The client had a lot of hi-res photos and plugins that were causing issues.
Solution
Image optimisation using Photoshop and removing/compressing useless CSS & Javascript helped to increase the site load time on desktop and mobile.
High speed Performance
Adding a CDN helped optimise speed as the website had traffic coming from North America and Europe.
Design Rationale
I was challenged to create new graphics and come up with a new user flow that would allow users to have easier access to the softwares features without becoming confused and dropping off the page.
Reflections
Results
I worked on a new UI that allowed users a more practical transition between feature pages without becoming overwhelmed.
Reflections
Working with a companies specialised in-house software was challenging but the learning curve was worthwhile and I was happy with my contribution.